The task was to create new packaging for Gold Medal Flour. Gold Medal has a long running history. My concept was to take something rooted in the history of flour packaging and make it new again. In the past, flour was sold in cloth bags that were repurposed into all sorts of things such as dresses, quilts, curtains, etc. The idea of repurposing packaging is relevant today as consumers demand environmentally friendly packaging. My flour bags can be reused to carry groceries eliminating the need for plastic grocery bags.