Drunk Driving PSA
The project was to create a new Public Service Announcement letterpress poster to combat drunk driving. Prior PSA campaigns have taught everyone that they shouldn’t drink and drive. The problem is, intoxicated drivers have distorted thinking in which they convince themselves, “I’m sure I can drive home.” This poster depicts a roadway wildly distorted by beer spilling down the lane lines, cutting through wobbly text. It is designed to illustrate the distorted thinking of an intoxicated person talking themselves into getting behind the wheel of a car.