Geico's Book of Not

The task was to create an ad booklet for Geico Insurance that raises awareness of the brand as well as various types of insurance they sell. Geico video advertisements use dry humor and ridiculous scenarios to sell insurance, so the booklet mirrors that approach. The booklet features 3 holiday themed sections (Halloween, Christmas, and Valentine's Day) with 3 scenarios each. The 9 scenarios each have a unique illustration and body copy that highlights different types of insurance available via Geico. My goal with this booklet is the same as Geico’s video ads; use humor to entertain and keep the viewer engaged, while delivering an informative sales message.