Wild Idea Buffalo

The assignment was to create three magazine print ads for Wild Idea Buffalo to raise brand awareness. My goal for this ad campaign was to connect their mission, of returning buffalo to ancestral ways, to how our own ancestor’s consumption of this indigenous red meat fits perfectly with today’s eco-friendly healthy eating trends. The concept shows how buffalo were, and still are, a part of American cuisine by using cave painting, Native American and Aztec illustration styles with original copy.